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When Percentages Tell Different Stories Two investors look at the same property. One says it’s a 6% yield ; the other calls it a 20% ROI . Both are right — but they’re measuring different things. In property investing, yield  and return on investment (ROI)  are often confused, yet they tell two very different stories about your performance. One measures income ; the other measures total return . At the Genius Academy, we help investors master both— because understanding the

The Market’s Invisible Lever If you want to understand the UK property market, start with one number: the Bank of England base rate . That single percentage quietly shapes everything—from mortgage affordability  to buyer confidence  and rental yields . When interest rates rise, borrowing becomes expensive, and property prices often cool. When rates fall, money becomes cheaper, confidence returns, and demand increases. At Genius Academy, we teach investors to read rate movemen

Why Yield Isn’t Just a Number When investors talk about property performance, “yield” is usually the first word mentioned. You’ll see it on listings, in mortgage criteria, and even in social media posts claiming “10% returns!” But not all yields are equal. The figure you see advertised is often gross yield  — a simplified calculation that ignores the real-world costs of running a property. The number that truly matters is net yield  — the return after all expenses are deducte